How to successfully communicate via promotional items?
A personalized cigar ring. It was the first promotional item invented in Great Britain by Josiah Brown, a tobacco merchant. In 1886, Mr. Gaget manufactured and sold miniature Statues of Liberty to honor the work's journey to the United States. These gadgets, the name the Americans immediately give them, then become the allies of successful communication.
The pleasure of giving
“Small gifts maintain friendship” . Friends have the characteristic He Tuber of being loyal. Real estate agencies, supermarkets and grocery stores value the loyalty of their customers. The grocer gives a candy to a customer's child, the big brand distributes t-shirts adorned with its logo, the salesperson, for example, can give a personalized water bottle or a diary. This pleasure of giving, deeply inscribed in our psychology, is matched by the pleasure of receiving. The gift brings well-being to the one who receives it. He generally feels gratitude. Additionally, the promotional gift itself is often given to a friend or family member. This broadcasts an endorsement of the company to a wider audience.
Goodies are communication objects
Before deciding on this or that type of object, the company, large or small, must include the offer in its overall communication strategy. This is an action that optimizes the objectives of its communication. The main goal remains to hit a specific target. This could be a business partner, a regular customer or a prospect. If the goodies are intended for customers, the gender and age group must be taken into account in order to adapt the object to the target. These objects are real must-haves during events such as trade shows, trade fairs or open days.
Choose the object carefully
The person receiving the gift evaluates the quality and usefulness of it. It is therefore advisable to avoid ambiguous or double meaning goodies. A company created a bad buzz by offering small plastic animals to nature lovers, obtaining the opposite result of what was wanted. The chosen object must be easily usable and easily understood. This is the case for pens, USB keys and t-shirts.
Convey a good brand image
The promotional gift should not simply have the function of attracting a customer. It must also convey a good brand image of the company. From this point of view, the design, the colors, the object itself, the logo must be designed to convey the values of the company. A company that promotes ecology cannot be satisfied with a pen or a plastic bag. Its goodies must absolutely be recyclable. It will also take into account the usefulness of the object and its durability. An object that lasts is permanent and positive advertising for the brand.
Trends that make a difference
The trends that mark the difference are:
Ecological goodies like recyclable textile bags. Specialized companies like offer many eco-friendly promotional items.
Nationally manufactured goodies where the small “made in France” logo appears
90% of customers give positive feedback to goodies. Provided you don't blow the advertising budget and take care to personalize the gift, communication via promotional items is constantly reinventing itself and brings added value to a controlled marketing strategy.
